![]() ![]() Salmon red, Scarlet red, Barn red, Imperial red, Indian red, Chili red, Fire brick Red, Maroon red, Redwood red, Raspberry red, Candy apple red, Ferrari red, Persian red, US Flag red, Carmine red, Burgundy red, Crimson red, Sangria red, Mahogany red. Gold orange, Goldenrod orange, Pumpkin orange, Fire orange, Ochre orange, Burnt orange, Dijon orange, Tangerine orange, Tiger orange, Honey orange, Carrot orange, Amber orange, Apricot orange, Bronze orange, Cider orange, Clay orange, Rust orange, Amber orange, Spice orange. Mellow yellow, Cyber yellow, Royal yellow, Banana yellow, Tuscany yellow, Lemon yellow, Bumblebee yellow, Cream yellow, Peach yellow, Laguna yellow, Mustard yellow, Corn yellow, Pineapple yellow, Flaxen yellow, Eggnog yellow, Trombone yellow, Flax yellow, Ecru yellow, Sepia yellow ![]() For full list of color names please see the attached poster or scroll down for individual colors. Included are color names for yellow, orange, red, pink, violet, blue, green, brown and gray colors. Signature colors may be used extensively both for large areas of color and as accent colors.Below you can find a list of colors with names. Using this palette appropriately and consistently provides an additional layer of distinction. Our signature color palette of Michigan Maize and Blue creates a powerful differentiator for our brand. This quick-reference chart shows which colors provide enough contrast to be used as text against a light background, and which colors don’t have enough contrast to be readable as text but could be used as a background. The chart below provides approved brand color combinations that meet WCAG 2.0 level AA standards. When designing for the web, all content must conform to the accessibility standards set by the university’s ITS accessibility team.īased on Web Content Accessibility Guidelines (WCAG 2.0), the criteria for level AA requires a contrast ratio of at least 4.5:1 for normal text and 3:1 for larger text, greater than 24px or 19px and bold. Maize and blue play a vital role in establishing a clear and powerful image and in defining the University of Michigan Brand, but there’s so much more to consider when establishing our identity. ![]()
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